Writing

A reflection on a career spent at the intersections — between design and engineering, product and AI, MENA and global. What I've learned about where value is created, and why the seams are where I've chosen to stay.

Not a hype post. A ground-truth account of how Claude Code, Gemini, and n8n fit into my daily product-building routine — what they're good at, what they're terrible at, and where the human still has to hold the wheel.

After nine years of dashboards, I've learned that most product metrics are vanity traps. Here's the small set of numbers I actually trust to make decisions, and how to measure them without fooling yourself.

Building a multi-tenant restaurant platform solo taught me where the real complexity lives — and it's not where the architecture diagrams suggest. The practical patterns I use for data isolation, performance, and safety.

Why the most valuable product people in 2026 aren't pure designers or pure engineers — they're the ones who operate fluently across both, and why that changes how teams should hire.

How I built a collaborative-filtering system on 2M+ interactions that lifted average order value 18% and generated $47K in additional monthly revenue. The practical breakdown.

Nine years shipping platforms across the Middle East and North Africa taught me what global SaaS gets wrong about this region — and where the real opportunities are.

Beyond the demo. A field guide to the architecture patterns, failure modes, and guardrails that keep AI agents reliable when real business operations depend on them.

What it actually costs — in time, money, and focus — to build and operate a multi-tenant SaaS as one person in 2026. The numbers, the stack, and the trade-offs.

Lessons from shipping an LLM-powered menu scanner to real restaurants. Why prompt engineering alone isn't enough, and the validation layer that actually holds up.

How a frustration with clunky PDF menus led me to build a complete restaurant operations SaaS.

A deep dive into creating a modern restaurant management system, from concept to deployment

My experience creating maintainable design systems and automating the designer-developer handoff process

Practical tips and tricks for optimizing web performance without sacrificing user experience

How AI is transforming the way we approach design and development, and what it means for the future of our industry

Reflecting on my journey as a designer and developer, and the exciting path ahead

In recent years, the role of design engineering has evolved from a specialized niche to a critical component in the development of innovative products and solutions.

Exploring the unseen iterations, failures, and learnings that shape great design